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This method solves the privacy problem, thereby making it possible
to obtain the consent needed to obtain the detailed tracking data.
- This method does not ask people to trust that a corporation
will safeguard their private data. And it does not require the
corporation to be worthy of that trust.
- The privacy protection is automatic. Automaticity is hugely
important; any system which requires that all of the numerous
people being tracked define their (temporal or geographic) privacy
parameters appropriately will, inevitably, fail... and bring embarrassment
and liability on the corporations involved.
- This method makes it possible to use individual tracks without
aggregation. In contrast, other methods seek to protect privacy
by aggregating (lumping together) lots of tracks, but aggregation
inherently involves a major loss of data. So, for example, aggregated
tracks could give you a handle on how many people pass a given
corner, but it won't give you a lot of detail on where each of
those people started and ended his trip. So, you wouldn't know
if the corner were more suited to a Neiman Marcus or a Target.
- The method is efficient. It blurs the
private data, while keeping the valuable data on movements in
public. Also, it makes it possible to collect tracks on a statistically
valid sample of devices, so that effort is not wasted.
Can I start using this method?
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