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A sample track

The track as a story
This device began its day in Philadelphia's Mt. Airy neighborhood, a residential area (Median Household Income $47,419 ) notable for its unusually harmonious racial integration (66% African American, 27% Caucasian), liberal bent, and the elevated educational level of its residents.

The tracks shows the device traveling by car to Bala Cynwyd, PA, a prosperous (Median Household Income $96,132), overwhelmingly Caucasian, Main Line bedroom community, arriving there at approximately 8:30 am. The trip to Bala was Cynwyd was direct.

On its way back to Mt. Airy, the device traveled a very commercial stretch of Route #1, and stopped at a Target store for approximately 20 minutes.

In the afternoon, the device made another direct trip to Bala Cynwyd, arriving there at approximately 3:15.

From Bala Cynwyd, the device traveled by highway to 2 big box shopping centers in an outer suburb, spending a total of 30 minutes at the two, before returning to Mt. Airy for the evening.


Psychodemographic profile based on only the track
Using only the data in the track (and without any demographic or other information), the person carrying this device seems to be a Bohemian Striver. He or she lives in a modest area, probably in a modest home. But this person seems to have driven his child/children to a private school some distance from their home. Given this person's behavior and the demographics of the neighborhood, it seems likely that the person carrying the device has a high level of education and that this person's life has a heavy "alternative lifestyle" flavor.

If the person carrying the device has a high level of education, then his or her earnings are likely to grow considerably at midcareer. Given the demographics of Mt. Airy, we might guess that the person carrying the device (and his co-parent?) have not yet experienced the expected midcareer earnings boost. So, it seems likely that they are under 50.


Facts about the person carrying the device
The person carrying the device was deliverying his/her elementary-school-aged child/children to a secular private school. One of the student's/students' parents is a university professor. The other is a degreed creative professional. Both are in their early 40s. The shopping trips represented a (successful) effort to find a suitably stylish microwave oven, at a good price.

GPS tracking powered by InstaMapper.com

Nuts and Bolts of the method